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aVenture is in Alpha: aVenture recently launched early public access to our research product. It's intended to illustrate capabilities and gather feedback from users. While in Alpha, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to temporarily present this information to showcase the product's potential, but you should not yet rely upon it for your investment decisions.
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Founded with the mission to revolutionize retail decision-making, First Insight is a cloud-based predictive analytics platform that empowers retailers and manufacturers to identify winning new products. By leveraging zero-party consumer data, the company provides insights that help businesses make more profitable product, marketing, and pricing decisions. Their core offerings include consumer engagement solutions and a digital testing platform that enables retailers to drive growth by unlocking valuable customer insights.
Notable figures affiliated with First Insight include its founder and CEO, Greg Petro, who has been instrumental in steering the company towards success. The company has garnered significant investment from firms such as Updata Partners. Key achievements include being recognized as a leading voice of the customer platform for retailers and brands, helping numerous clients enhance their product offerings and customer experiences. Overall, First Insight has made a substantial impact on the retail industry by enabling data-driven decision-making and fostering customer-centric strategies.
Operating Status
Active
Ownership Type(s)
Venture Capital, Equity
Main Product(s)
Analytics Platform
Technology
Analytics, AI
Tags
SaaS, Cloud
Model Types
Platform, Software
Revenue Type(s)
Recurring
Customer Type(s)
Enterprise
Geographic Exposure
Global
When was First Insight founded?
First Insight was founded in 2007.
Where is First Insight’s headquarters located?
First Insight’s headquarters is located in Warrendale, PA, US.
When was First Insight’s last funding round?
First Insight’s most recent funding round was for $14M (USD) in March 2015.
How many employees does First Insight have?
First Insight has 137 employees as of Feb 4, 2024.
How much has First Insight raised to-date?
As of July 05, 2023, First Insight has raised a total of $23.6M (USD) since Mar 5, 2015.
Add Comparison
Total Raised to Date
$23.6M
USD
Last Update Mar 5, 2015
Last Deal Details
$14M
USD
Mar 5, 2015
Series B
Total Employees Over Time
137
As of Feb 2024
First Insight Address
2000 Ericsson Drive
Suite 200
Warrendale,
Pennsylvania
15086-6507
United States
Source(s): This page includes data and analysis provided by the company, OpenAI, and our research analysts